Build 4 of 5 — Agency OS

Quality Contracting
90-Piece Content System

Complete 30-day content calendar. Every post written. Ready to copy-paste and execute.

90Content Pieces
30Days Planned
3Platforms
5Video Scripts
1

Content Strategy Overview

Platform Strategy

  • Facebook (40 posts) — Primary. Dave & Linda's world. Longer posts, storytelling, community feel. Post at 7am, 12pm, or 6pm ET.
  • Instagram (30 posts) — Secondary. Visual-first. Before/afters, quick tips, shorter captions. Post at 8am or 5pm ET.
  • Google Business Profile (20 posts) — Supporting. Keyword-rich, short, drives local SEO. Post 2–3x per week.

5 Content Pillars

  • ❄️ Winter Warriors — Northern ON life, cold, drafts, hydro bills
  • 🔨 The Reg Difference — Local trust, 30 years, owner quotes personally
  • 📚 Smart Homeowner — Education, tips, buyer's guides
  • 🏠 Transformation Stories — Before/after, customer experiences
  • 💰 Money Matters — Financing, energy savings, tariff urgency

Voice & Tone Guide

  • Write like Reg is talking to a neighbor at Tim Hortons
  • Short sentences. Short paragraphs. White space.
  • Northern Ontario references welcome (Tim's, -30 winters, hockey, hydro)
  • Direct and honest. No fluff. No corporate speak.
  • "We" and "I" — Reg is talking, not a company
  • OK to be blunt. "Your old windows are costing you money."
  • No exclamation mark spam. One max per post.

Tier Breakdown — What Each Tier Does

Tier 1 — Awareness Tier 2 — Consideration Tier 3 — Conversion

Tier 1 (30 pieces): Stop the scroll. Make them realize they have a problem. No hard sell. Soft or no CTA.

Tier 2 (30 pieces): Build trust. Educate. Position Reg as the expert. Differentiate from franchises. Soft CTA.

Tier 3 (30 pieces): Drive action. Book the estimate. EVERY post includes (705) 980-0895 and/or qualitycontracting.ca.

Seasonal Context — March/April 2026 in Northern Ontario

  • Late winter → early spring transition. Still cold nights, warming days.
  • Homeowners starting to think about spring projects but still dealing with drafts and high hydro bills from winter.
  • Perfect timing: "Plan now, install in spring, enjoy summer."
  • Aluminum tariff urgency (March 2026) — prices going up, lock in now.
  • Spring = biggest home improvement buying season. Get into the funnel early.
  • Tax refund season — extra money available for home projects.
  • Q2 booking windows filling up — create genuine urgency.

Key Business Details to Weave In

Phone
(705) 980-0895
Website
qualitycontracting.ca
Experience
30+ years, since 1996
Home Base
Verner, ON — serves North Bay, Sudbury + region
Financing
Financeit — up to $100K
Guarantee
Dual warranty — product + workmanship
Process
Reg quotes Day 1. Crew installs. Reg returns for final walkthrough.
Price Tiers
$2K–8K / $8K–25K / $20K–60K+
2

The 90 Content Pieces — Week by Week

📅 Week 1: March 16–22 — "Late Winter Reality Check"
Day 1 — Monday, March 16
#01 T1 Awareness Facebook Text Post
The Draft Under the Door
Winter Warriors
It's March. It's still -15 at night. And if you're sliding a towel under your front door to keep the draft out... That's not normal. That's not "old house charm." That's heat escaping. Money leaving your house every hour of every day. A properly installed door with good weatherstripping shouldn't let a single whisper of cold air in. Been seeing this every winter for 30 years. The towel trick buys you another season. New door solves it for the next 25. What's under your door right now? — Reg
Image Direction Close-up photo of a rolled-up towel or draft blocker at the base of a front door. Natural light, slightly cold tone. OR a thermal image showing heat escaping under a door.
CTA None (awareness — ends with a question to prompt comments)
Best Time Monday 7:00am ET
Goal Comments + shares from people who relate
#02 T2 Consideration Instagram Carousel
5 Signs Your Windows Are Past Their Prime
Smart Homeowner
CAPTION: Your windows are telling you something. Are you listening? 👇 Swipe through — 5 signs it's time to replace, not repair. If you're nodding at 3 or more of these, give us a call. We'll come take a look. No pressure. Quality Contracting — North Bay, Sudbury & Northern Ontario (705) 980-0895 | qualitycontracting.ca --- SLIDE 1: "5 Signs Your Windows Are Past Their Prime" SLIDE 2: "1. Condensation BETWEEN the panes — that seal is gone. Replacement is the only fix." SLIDE 3: "2. You can feel cold air when you hold your hand near the frame — drafts aren't normal." SLIDE 4: "3. You hear every car that drives by — good windows are quiet." SLIDE 5: "4. Your hydro bill spikes every winter — old windows are one of the top causes." SLIDE 6: "5. The frames are warping, cracking, or rotting — cosmetic fixes won't hold." SLIDE 7: "If you nodded at 3 or more... it might be time to talk. (705) 980-0895"
Image Direction Slide 1: Bold text on dark/copper background. Slides 2-6: Simple graphic with icon + text. Slide 7: Reg's logo and phone number.
CTA Soft — "give us a call" with phone number
Hashtags #NorthBayON #NorthernOntario #WindowReplacement #HomeImprovement #SudburyON #OntarioContractor #QualityContracting #HydroSavings
Best Time Monday 8:00am ET
#03 T3 Conversion GBP GBP Post
Spring Booking Now Open
Money Matters
Spring installation season is filling up fast. If you've been thinking about new windows, doors, or siding — now is the time to get your estimate booked before the rush. I come out personally, look at what you've got, and give you a straight answer on what it'll cost and what it'll save you. No sales pressure. Just honest advice from someone who's been doing this in Northern Ontario since 1996. Call Reg: (705) 980-0895 qualitycontracting.ca
Image Direction Photo of a completed window/door install on a Northern Ontario home. Or the Quality Contracting logo on clean background.
CTA Call Reg: (705) 980-0895
Best Time Monday morning (GBP posts don't have a best time — publish when ready)
GBP Button Set CTA button to "Call Now"
Day 2 — Tuesday, March 17
#04 T3 Conversion Facebook Text Post
The Tariff Warning (Urgency)
Money Matters
I'm going to be straight with you. The aluminum tariffs that hit in March 2026 are already pushing material costs up. Window and door manufacturers have been warning us about price increases for months. Here's what that means for you: The estimate you get today is cheaper than the estimate you'll get in 6 months. We've been ordering materials and locking in pricing where we can, but I can't promise that holds forever. If you've been putting off the windows or doors project — this is genuinely a good time to move. Free in-home estimate. I come out personally, look at everything, and give you a real number. Call me: (705) 980-0895 Or book online: qualitycontracting.ca — Reg
Image Direction Simple text graphic: "Material costs are going up. Lock in your price now." on dark background with copper text. Or a news headline screenshot about aluminum tariffs (blurred, not verbatim).
CTA Hard — Call (705) 980-0895 or qualitycontracting.ca
Best Time Tuesday 12:00pm ET (peak decision-making time)
Boost Good candidate for $5/day boost to homeowners 40-65 in North Bay/Sudbury area
#05 T1 Awareness Instagram Reel Script
The Candle Test (30-sec Reel)
Winter Warriors
REEL SCRIPT (shoot yourself doing this): [Hold a lit candle near a window frame — show the flame flickering] "This is called the candle test. If the flame moves, you've got a draft. Go try it on your windows right now. I'll wait. [pause] If it moved? That's cold air coming in, warm air going out, and money leaving your house every single day. Good windows don't do that. If your candle is dancing, give us a call. We've been fixing this in Northern Ontario for 30 years. Quality Contracting — (705) 980-0895" --- CAPTION: Try this right now: the candle test. If the flame moves near your window frame, you've got a draft problem. 30 years of window installs across Northern Ontario — we've seen it all. (705) 980-0895 | qualitycontracting.ca #WindowDraft #NorthBayON #HomeHack #NorthernOntario #WindowReplacement #EnergyEfficiency
Video Direction Reg (or anyone) shoots vertical video holding candle near window. Flame visibly flickers. Authentic, raw — no production needed. 20-30 seconds.
CTA Soft — "give us a call" in video, phone in caption
Best Time Tuesday 5:00pm ET
Notes This type of "try it yourself" content gets very high organic reach on Reels
#06 T2 Consideration GBP GBP Post
What's the Difference: Double vs Triple Pane?
Smart Homeowner
Double-pane vs triple-pane windows — which is right for Northern Ontario? Short answer: triple-pane is almost always worth it here. Double-pane is fine for milder climates. But when you're looking at -30 winters and heating costs the way we have them in this region, that extra layer of glass and gas makes a real difference. We install both — and I'll always tell you honestly which one makes sense for your home and budget. Call for a free estimate: (705) 980-0895 qualitycontracting.ca
Image Direction Side-by-side diagram of double vs triple pane (simple infographic). Or just company logo.
CTA Call for free estimate
GBP Button Learn More → qualitycontracting.ca
Best Time Tuesday
Day 3 — Wednesday, March 18
#07 T1 Awareness Facebook Text Post
The Real Cost of Doing Nothing
Money Matters
Homeowners ask me: "Is it worth replacing my windows now or should I wait?" Here's how I think about it. Old, leaky windows can add $30 to $80 to your hydro bill every month. Sometimes more. That's $360 to $960 a year. Just going out through your old windows. Wait 5 years? You've spent $1,800 to $4,800 on heat that never stayed in your house. New windows with proper installation typically pay for themselves in 8 to 12 years in energy savings alone. And that's not counting comfort. Not counting the fact that your living room finally stays warm. Not counting the fact that your furnace doesn't run as hard. The cost of waiting isn't zero. It just comes out of a different pocket. — Reg
Image Direction Simple graphic: "$360–$960 per year going out your windows." Dark background, large white numbers, copper accent.
CTA None — educational, thought-provoking
Best Time Wednesday 7:00am ET
Pillar Money Matters
#08 T2 Consideration Instagram Image Post
What Happens on Day One When Reg Shows Up
The Reg Difference
CAPTION: When you call us for an estimate, here's exactly what happens. I show up on Day 1. Not a salesperson. Not a measuring tech. Me — Reg. I walk through the house with you. I look at every window and door you're concerned about. I check the frames, the seals, the install quality of what's there now. I answer your questions honestly. If something doesn't need replacing, I'll tell you. Then I give you a real number. Not a vague "depends" — an actual price you can budget around. That's how I've done it since 1996. (705) 980-0895 | qualitycontracting.ca #QualityContracting #NorthBayON #NorthernOntario #LocalContractor #HonestTrade #WindowInstall
Image Direction Photo of Reg standing at someone's front door, notepad in hand, looking professional but approachable. If no photo available, use a text graphic: "I show up personally. Every time." with his name and 30-year note.
CTA Soft — phone and website in caption
Hashtags #QualityContracting #NorthBayON #NorthernOntario #LocalContractor #HonestTrade #WindowInstall
Best Time Wednesday 8:00am ET
#09 T3 Conversion Facebook Text Post
The Family That Stopped Wearing Coats Indoors
Transformation Stories
True story. We did a full window replacement last fall for a family in North Bay. 1980s bungalow, original windows, single-pane in some rooms. The husband told me they'd been putting on a second layer before sitting in the living room on winter nights. We put in 12 new triple-pane windows. Canadian-made. Proper installation — no shortcuts. He called me in January to say they finally turned the thermostat down two degrees because the house was staying warm on its own. That's not a sales pitch. That's just what good windows do. If your house feels like that — drafts, cold spots, high bills — that's fixable. We've been fixing it since 1996. Free in-home estimate with me personally. Call or text: (705) 980-0895 qualitycontracting.ca — Reg
Image Direction Photo of a newly installed window interior view, warm light, comfortable living room feel. Or a before/after side-by-side if Reg has one.
CTA Hard — call/text (705) 980-0895 + website
Best Time Wednesday 6:00pm ET
Boost Strong candidate for Facebook boost — emotional story format
Day 4 — Thursday, March 19
#10 T3 Conversion Facebook Text Post
Financing — $200/Month for New Windows
Money Matters
A lot of homeowners put off windows and doors because they think they have to have the full amount sitting in a bank account. You don't. We work with Financeit — they offer financing up to $100,000 with monthly payments that fit a real budget. For context: a solid window upgrade for a 3-bedroom bungalow — let's say 8 windows — might run $12,000 to $16,000 installed. On a 10-year financing plan, that's roughly $130 to $175 a month. Some of that comes back in energy savings immediately. And you're living in a warmer, more comfortable home starting the day we finish the job. You've been paying the "cold house tax" for years. There's another way to look at this. Want to see what the numbers look like for your home? Call Reg: (705) 980-0895 qualitycontracting.ca — Reg
Image Direction Clean graphic: "New windows. $130/month. Financing available." Bold text on dark background. Financeit logo small at bottom if permitted.
CTA Hard — Call Reg (705) 980-0895
Best Time Thursday 12:00pm ET
Boost Excellent boost candidate — financing posts convert well
#11 T1 Awareness Instagram Image Post
Northern Ontario Winter Windows Stat
Winter Warriors
CAPTION: We get roughly 180 frost days a year in North Bay. One hundred and eighty mornings of your heating system fighting to keep the house warm. Old windows make that fight harder every single year. Just something to think about this March. #NorthBayON #NorthernOntario #WindowReplacement #HomeEfficiency #WinterReady #NorthernOntarioLife
Image Direction Dramatic photo of frost on a window pane from the inside. Or text graphic: "180 frost days a year. How hard are your windows working?" on dark blue/steel background.
CTA None — thought-provoking stat
Hashtags #NorthBayON #NorthernOntario #WindowReplacement #HomeEfficiency #WinterReady #NorthernOntarioLife
Best Time Thursday 8:00am ET
#12 T2 Consideration GBP GBP Post
What to Ask Before Hiring a Window Company
Smart Homeowner
Three questions every homeowner should ask before hiring a window and door contractor: 1. "Do you inspect existing frames before installing?" (Most don't. We do.) 2. "Who does the actual installation — your crew or subcontractors?" (Our crew. Always.) 3. "What's the warranty on the workmanship, not just the product?" (We offer dual coverage.) Get the answers in writing. If a company won't answer these clearly, keep looking. Quality Contracting — honest work, Northern Ontario, since 1996. (705) 980-0895 | qualitycontracting.ca
Image Direction Logo or simple checklist graphic
CTA Phone + website
GBP Button Call Now
Best Time Thursday
Day 5 — Friday, March 20
#13 T2 Consideration Facebook Text Post
Local vs. Franchise — The Honest Comparison
The Reg Difference
I've had a lot of homeowners come to me after getting quotes from the big national window companies. They're frustrated. They got a salesperson, a measuring guy, a scheduler, and a crew — none of whom knew each other — and when something went wrong, nobody seemed to own it. Here's how we work differently: I answer the phone. I come out and quote. My crew does the install. I come back on the last day to walk through with you. If there's ever a problem — which is rare, but it happens — you're calling one number and talking to the person responsible. That's not a marketing line. That's just the only way I know how to run a business. Been doing it that way since 1996. — Reg Quality Contracting | (705) 980-0895 | qualitycontracting.ca
Image Direction Photo of Reg on a job site or shaking hands with a homeowner. Authentic, candid preferred over posed.
CTA Soft — phone and website in signoff
Best Time Friday 7:00am ET
Notes Never name the competitor directly. The contrast is implied.
#14 T1 Awareness Instagram Image Post
Spring Is Coming — Start the Checklist
Smart Homeowner
CAPTION: First day of spring. March 20. Time to start the exterior walk-around. Here's what to look for: → Window frames: any cracking, warping, or rot? → Caulking: gaps or separations anywhere? → Siding: any warping, holes, or fading patches? → Doors: do they close tight? Any daylight visible around the frame? Catch small problems now before they become expensive ones in summer. #SpringHome #NorthernOntario #HomeMaintenance #NorthBayON #HouseCheck #ContractorTips
Image Direction Bright spring day photo of the exterior of a house. Or a checklist graphic on spring-colored background (light blue/green). Seasonal feel.
CTA None — helpful tip content
Hashtags #SpringHome #NorthernOntario #HomeMaintenance #NorthBayON #HouseCheck #ContractorTips
Best Time Friday 8:00am ET (First day of spring — timely)
#15 T3 Conversion GBP GBP Post
Free Estimate — Reg Comes to You
The Reg Difference
Getting a window or door estimate should be simple. Call us. We set up a time. I come to your home — personally — look at everything, and give you an honest price. No guesswork. No generic quotes. No "we'll send someone." I'm Reg Piquette. I've been doing this in Northern Ontario since 1996. I come out myself for every single estimate. That's the Quality Contracting difference. Call today: (705) 980-0895 qualitycontracting.ca Serving North Bay, Sudbury, West Nipissing, Verner, Sturgeon Falls and surrounding areas.
Image Direction Photo of Reg at a job site, or completed install exterior shot
CTA Call today: (705) 980-0895
GBP Button Call Now
Best Time Friday
Day 6 — Saturday, March 21 (lighter content)
#16 T1 Awareness Facebook Text Post
The Hockey Rink Analogy
Winter Warriors
Saturday morning thought. You wouldn't try to heat a hockey arena with one wall missing. But that's basically what old windows are doing to your house. Heat follows cold. It's always trying to escape. Old windows, bad seals, cracked frames — they're just holes in your wall that happen to let in light. Good windows change the whole feel of a house. I've seen it hundreds of times. Homeowners can't believe they waited this long. Happy Saturday, Northern Ontario. Go enjoy the March sunshine — even if there's still a foot of snow out there. — Reg
Image Direction Outdoor hockey rink photo (Northern Ontario feel), OR a cozy window with sunlight streaming in with snow visible outside. Warm vs cold contrast.
CTA None — community/relatable feel
Best Time Saturday 9:00am ET
Tone Warm, weekend feel — not salesy
#17 T2 Consideration Instagram Carousel
Vinyl Siding 101 — What You Need to Know
Smart Homeowner
CAPTION: Thinking about new siding? Here's what actually matters. Swipe → Not all vinyl is the same. And installation matters as much as the product. Questions? DM us or call (705) 980-0895. #VinylSiding #NorthBayON #SidingReplacement #HomeImprovement #NorthernOntario --- SLIDES: 1. "Vinyl Siding 101" (title card) 2. "Thickness matters. Thicker vinyl (.044" or above) holds up to Northern Ontario winters." 3. "Insulated siding = another layer of thermal protection behind your exterior." 4. "Installation is everything. Improper nailing causes buckling and wave. Don't let a crew rush it." 5. "Colour fades over time — ask about fade-resistance warranties before you choose." 6. "Canadian-made vinyl handles freeze-thaw cycles better than imports. Ask what brand you're getting." 7. "Questions? We've done hundreds of siding jobs across Northern Ontario. (705) 980-0895"
Image Direction Slide 1: Bold graphic. Slides 2-6: Clean text + simple icon or siding photo. Slide 7: Logo/contact.
CTA Soft — DM or call
Hashtags #VinylSiding #NorthBayON #SidingReplacement #HomeImprovement #NorthernOntario
Best Time Saturday 10:00am ET
#18 T1 Awareness GBP GBP Post
Spring Season Is Here — Time to Plan
Winter Warriors
Spring is officially here — which means it's the best time to walk around your home and assess what survived another Northern Ontario winter. Check for: • Cracked or warped window frames • Gaps in caulking and weatherstripping • Siding that's warped, faded, or pulling away • Doors that don't close as tight as they used to Catching this now means you can plan and budget before summer — not react in a panic when a problem gets worse. Quality Contracting serves North Bay, Sudbury, Verner, Sturgeon Falls, West Nipissing and surrounding communities. (705) 980-0895 | qualitycontracting.ca
Image Direction Exterior home photo in early spring — snow on ground, sunny sky
CTA Phone + website
Best Time Saturday
GBP Button Learn More
Day 7 — Sunday, March 22 (lightest content)
#19 T1 Awareness Facebook Text Post
Why I Still Come Out for Every Quote
The Reg Difference
Someone asked me last week why I still come out personally for every estimate when I could just send someone. Honest answer: because it matters. Every house is different. Every homeowner has different concerns. You can't quote a window job properly from a photo. I've been doing this since 1996. I've seen what happens when a job is rushed, or when someone cuts corners because they didn't look closely enough at the actual situation. Coming out personally lets me catch problems before they become surprises. It lets me give a real price instead of a vague range. And it gives the homeowner a chance to ask me anything — face to face. That's the only way I know how to do it right. Have a good Sunday. — Reg
Image Direction Candid photo of Reg at a job site — measuring, looking at a window frame, or talking with a homeowner. Authentic is better than polished here.
CTA None — character-building post
Best Time Sunday 9:00am ET
Tone Reflective, personal — Sunday morning feel
#20 T2 Consideration Instagram Image Post
30 Years of Northern Ontario Winters
The Reg Difference
CAPTION: 30 years in Northern Ontario. I've seen every kind of window fail. Cheap vinyl that cracks at -30. Bad installs that let ice build up inside the frame. Frames that rot because water got in behind the flashing. After 30 years, I know exactly what holds up here and what doesn't. That knowledge is what you're getting when you call us. Not just a window — the right window, installed right. (705) 980-0895 | qualitycontracting.ca #QualityContracting #NorthernOntario #30Years #LocalContractor #WindowInstall #NorthBayON #ExperienceMatters
Image Direction Old photo of Reg from early career alongside a recent photo — "Then and Now." If not available, a graphic: "30 Years. Thousands of Installs. Northern Ontario." on dark background.
CTA Soft — phone and website in caption
Hashtags #QualityContracting #NorthernOntario #30Years #LocalContractor #WindowInstall #NorthBayON #ExperienceMatters
Best Time Sunday 10:00am ET
#21 T3 Conversion Facebook Text Post
Sunday Call-to-Action — Book This Week
The Reg Difference
If you've been thinking about new windows, doors, or siding — this week is a good week to get your estimate done. Spring is filling up. And with material costs moving up from the tariff situation, locking in your price sooner makes real financial sense. Call or text me: (705) 980-0895 Or go to qualitycontracting.ca I come out personally. I look at what you've got. I give you an honest price. No obligation. No pressure. Just a straight answer so you can make a good decision. — Reg Quality Contracting | Northern Ontario Since 1996
Image Direction Clean call-to-action graphic. "Free In-Home Estimate. Reg comes to you." with phone number large. Copper/dark color scheme.
CTA Hard — call/text (705) 980-0895
Best Time Sunday 12:00pm ET
Boost Good Sunday boost — homeowners planning their week
📅 Week 2: March 23–29 — "Trust Builders & Buyer's Guide"
Day 8 — Monday, March 23
#22 T1 Awareness Facebook Text Post
The Condensation Problem Nobody Talks About
Smart Homeowner
See that fog or moisture between your window panes? That's not humidity. That's a failed seal. When the argon or krypton gas that insulates the space between panes escapes, moisture gets in. Fog forms. And no matter how much you clean it, it won't go away — because it's between the panes. A lot of people live with this for years thinking it's cosmetic. It's not. That window has lost its insulating value. You're paying to heat the outdoors. The only fix is replacing the glass unit or the whole window. If you've got windows that look cloudy from the inside, give us a call. We'll come take a look and tell you honestly what you're dealing with. (705) 980-0895 | qualitycontracting.ca
Image Direction Close-up photo of a foggy window with condensation between panes. Common, recognizable problem — people will stop scrolling.
CTA Soft — "give us a call"
Best Time Monday 7:00am ET
Notes High scroll-stop potential — very recognizable problem
#23 T2 Consideration Instagram Carousel
The Window Buying Guide — 6 Things to Know
Smart Homeowner
CAPTION: Buying windows is confusing. Here's what actually matters. Swipe through → Save this for when you're ready to shop. You'll thank yourself later. Questions? DM us or call (705) 980-0895. #WindowGuide #NorthBayON #HomeImprovement #WindowReplacement #NorthernOntario --- SLIDES: 1. "The Window Buyer's Guide" (title) 2. "1. Energy Rating — Look for ENERGY STAR certified. The higher the ER number, the better for cold climates." 3. "2. Frame Material — Vinyl is low-maintenance and works well in freeze-thaw cycles. Avoid cheap imports." 4. "3. Glass Package — Triple-pane is almost always worth it for Northern Ontario winters." 5. "4. Installation — A great window installed poorly is a bad window. Installation = 50% of performance." 6. "5. Warranty — Two warranties matter: product AND workmanship. Separate coverage for each." 7. "6. Who's Quoting You — Make sure the person quoting can answer your questions. Not a script-reader." 8. "Quality Contracting — 30 years, Northern Ontario, (705) 980-0895"
Image Direction Clean, educational carousel. Bold numbers, short text per slide, consistent brand colors (dark bg, copper/white text).
CTA Soft — DM or call
Hashtags #WindowGuide #NorthBayON #HomeImprovement #WindowReplacement #NorthernOntario
Best Time Monday 8:00am ET
#24 T3 Conversion GBP GBP Post
Dual Warranty — Product + Workmanship
The Reg Difference
Most window companies give you the manufacturer's warranty and call it done. We do it differently. Quality Contracting backs both the product AND our workmanship with separate warranty coverage. If the window fails — that's the manufacturer. If the install is ever the issue — that's us. Both are covered. We stand behind every job we do. We've built our reputation in Northern Ontario over 30 years by making things right when they need to be. Call for a free estimate: (705) 980-0895 qualitycontracting.ca Serving North Bay, Sudbury, Verner, West Nipissing & area.
Image Direction Simple graphic: "Dual Warranty. We've got you covered." or completed install photo.
CTA Call for free estimate
GBP Button Call Now
Best Time Monday
Day 9 — Tuesday, March 24
#25 T3 Conversion Facebook Text Post
The Seller's Dilemma — New Windows Before Listing
Transformation Stories
Thinking about selling your home in the next year or two? New windows and siding are two of the highest ROI improvements you can make before listing. Here's why: First impressions. Buyers see the exterior before they ever walk in. Dated, worn siding or cloudy old windows signals "maintenance issues" to a buyer. Inspection leverage. When a home inspector flags old windows, buyers ask for a price reduction — often more than the windows actually cost to replace. Energy ratings. Homes with high-efficiency windows often show better on listing sheets, and buyers are paying attention. We've done pre-sale upgrades for several homeowners in North Bay and the Sudbury area. The ones who invested came out ahead at the table. Let me come out and tell you honestly what would give you the best return. Free estimate — I come personally. (705) 980-0895 | qualitycontracting.ca — Reg
Image Direction Before/after exterior photo of a home — old siding/windows vs fresh install. Or a "For Sale" sign in front of a beautiful renovated home exterior.
CTA Hard — (705) 980-0895 + website
Best Time Tuesday 12:00pm ET
Target Sandra Belanger avatar — selling homeowners, 55+
#26 T1 Awareness Instagram Image Post
Did You Know? — Heat Loss Stat
Winter Warriors
CAPTION: 25 to 30% of residential heating energy is lost through windows and doors. That's a quarter of your hydro bill going right through the glass. Good news: that's fixable. #EnergyEfficiency #HydroSavings #NorthernOntario #NorthBayON #HomeImprovement #WindowReplacement
Image Direction Bold graphic: "25-30% of your heating escapes through windows & doors." with a house outline showing heat loss arrows. High contrast, shareable stat.
CTA None — stat/awareness post
Hashtags #EnergyEfficiency #HydroSavings #NorthernOntario #NorthBayON #HomeImprovement #WindowReplacement
Best Time Tuesday 8:00am ET
#27 T2 Consideration GBP GBP Post
What We Inspect Before Installing Anything
The Reg Difference
Before we install a single window or door, we inspect what's already there. That means checking: • Frame condition — rot, moisture damage, structural issues • Rough opening — is it level and square? • Flashing and drainage — where will water go? • Interior trim and finish considerations Most companies skip this step. We don't. Catching problems before install means no surprises during install. And a job done right the first time. Quality Contracting — Northern Ontario's window, door and siding specialists since 1996. (705) 980-0895 | qualitycontracting.ca
Image Direction Photo of Reg inspecting a window frame up close, or a graphic checklist
CTA Phone + website
GBP Button Learn More
Best Time Tuesday
Day 10 — Wednesday, March 25
#28 T2 Consideration Facebook Text Post
Insulated Siding — What's the Difference?
Smart Homeowner
Not all vinyl siding is the same. And one of the biggest differences most homeowners don't know about is insulation. Standard vinyl siding is hollow. It looks good but doesn't add any thermal value to your walls. Insulated vinyl siding has a foam backing bonded directly to the panel. It adds an extra layer of thermal resistance between your living space and the outside air. In Northern Ontario, that matters. It also reduces thermal bridging — which is when heat escapes through the studs in your walls, not just through the insulation bays. That's a real thing that standard siding doesn't address. Is it more expensive? Yes. About 15-20% more installed. Is it worth it? For most homes in this climate, I'd say yes. Happy to walk you through the numbers on your specific house. That's what I'm here for. — Reg (705) 980-0895 | qualitycontracting.ca
Image Direction Cross-section graphic showing standard vs insulated vinyl siding — simple diagram. Or close-up of insulated siding panel showing the foam backing.
CTA Soft — "happy to walk you through the numbers"
Best Time Wednesday 7:00am ET
Pillar Smart Homeowner
#29 T3 Conversion Instagram Image Post
Guarantee Spotlight — We Come Back
The Reg Difference
CAPTION: Most contractors finish the job and you never see them again. We do it differently. After my crew installs, I come back personally for the final walkthrough. We go through the job together. I answer your questions. I don't leave until you're satisfied. That's not a gimmick. That's just the right way to do it. 30 years in Northern Ontario. Thousands of happy customers. Call for a free estimate: (705) 980-0895 qualitycontracting.ca #QualityContracting #NorthernOntario #NorthBayON #ContractorLife #HomeImprovement #WindowInstall #Guarantee
Image Direction Photo of Reg doing a final walkthrough with a homeowner — pointing at installed window, both looking satisfied. Or a graphic: "I come back for the final walkthrough. Every time." with Reg's name.
CTA Hard — phone + website
Hashtags #QualityContracting #NorthernOntario #NorthBayON #ContractorLife #HomeImprovement #WindowInstall #Guarantee
Best Time Wednesday 8:00am ET
#30 T1 Awareness GBP GBP Post
Spring Window Inspection — What to Look For
Smart Homeowner
Spring is the ideal time to inspect your windows and doors after another Northern Ontario winter. Walk around your home and look for: → Frost damage to frames or caulking → Condensation or fog between panes → Gaps where drafts were coming in → Any new cracking or warping Caught early, most issues are inexpensive to address. Left until next fall, they get worse. Quality Contracting offers free in-home estimates across North Bay, Sudbury, and Northern Ontario. Call Reg: (705) 980-0895 qualitycontracting.ca
Image Direction Photo showing spring — bright light, snow melting, house exterior visible
CTA Call Reg
GBP Button Call Now
Best Time Wednesday
Day 11 — Thursday, March 26
#31 T3 Conversion Facebook Text Post
FAQ Objection — "I'll Wait Until Summer"
Money Matters
I hear this a lot: "I'll wait until summer to do the windows." Here's the thing — that's exactly what everyone else is thinking too. Summer is our busiest season. Spring is when we have the most flexibility to get people scheduled quickly. By June, we're often booked 6–8 weeks out. By July, sometimes longer. March and April? We can usually get you done within a few weeks. Plus — every month you wait with leaky windows is another month of extra heating costs. In March, you're still heating. You're still losing money through those old frames. The job can start any time weather cooperates. And in Northern Ontario, that's most days. If you're thinking summer, start the conversation now. Get your estimate, pick your product, get on the schedule. Then it happens when you want it to. Call me today: (705) 980-0895 qualitycontracting.ca — Reg
Image Direction Calendar graphic showing "Spring: Available" vs "Summer: Almost Full." Or a simple text graphic with the core message.
CTA Hard — call (705) 980-0895
Best Time Thursday 12:00pm ET
Boost Strong candidate — directly addresses the #1 objection
#32 T2 Consideration Instagram Image Post
Canadian-Made vs Imported Windows
Smart Homeowner
CAPTION: Does it matter where your windows are made? For Northern Ontario — yes. Canadian-made vinyl is formulated for our climate. The freeze-thaw cycle here is brutal on materials. Vinyl expands and contracts with temperature. Cheap imports aren't engineered for that range. We source Canadian-made products. Not because of the marketing — because they last longer in our climate and they're backed by warranties that actually apply here. Buy local, build local. (705) 980-0895 | qualitycontracting.ca #MadeInCanada #NorthernOntario #QualityContracting #WindowReplacement #NorthBayON #CanadianMade
Image Direction Canadian flag graphic subtly incorporated into a window image. Or a "Made in Canada" stamp-style graphic on product photo. Strong Canadian identity angle.
CTA Soft — phone + website
Hashtags #MadeInCanada #NorthernOntario #QualityContracting #WindowReplacement #NorthBayON #CanadianMade
Best Time Thursday 5:00pm ET
#33 T3 Conversion GBP GBP Post
Spring Schedule Filling Up
Money Matters
Our spring installation schedule is starting to fill up. If you've been thinking about new windows, doors, or siding before summer — now is the time to get your estimate done and get on the books. We offer free in-home estimates across North Bay, Sudbury, Verner, Sturgeon Falls, and West Nipissing. I come out personally, assess everything, and give you an honest price with no pressure. Don't wait until June and end up in a long queue. Call Reg today: (705) 980-0895 qualitycontracting.ca
Image Direction Completed spring install — fresh windows on a home with spring landscaping visible
CTA Call Reg today
GBP Button Call Now
Best Time Thursday
Day 12 — Friday, March 27
#34 T2 Consideration Facebook Text Post
What Our Final Walkthrough Actually Looks Like
The Reg Difference
Here's something most contractors don't do. After my crew finishes the install, I come back. Personally. Not to collect the cheque and leave — to walk through the finished job with you. Here's what we go over: How to operate the new windows — tilt-in feature for cleaning, latching correctly, any lock mechanisms. What to expect in the first few weeks — a little settling is normal, here's what to watch for. Warranty information — you should know exactly what's covered by the product manufacturer and what's covered by us. Any final touch-up needed — trim, caulking, cleanup inside and out. By the time I leave, you know everything you need to know and you're completely satisfied. That's the job. That's every job. — Reg (705) 980-0895 | qualitycontracting.ca
Image Direction Photo of a newly installed window interior — clean trim, tight fit, clear glass. Shows the finished quality.
CTA Soft — phone + website at end
Best Time Friday 7:00am ET
Notes Process content builds trust — shows professionalism
#35 T1 Awareness Instagram Image Post
Before Photo — Worn Siding
Transformation Stories
CAPTION: This is what 30+ Northern Ontario winters does to vinyl siding. Fading. Warping. Gaps starting to form. And every one of those gaps is a place for moisture to get in. Moisture gets in. Moisture causes rot. Rot causes expensive problems. The siding is the first line of defense for your home. When it's done — the rest follows. (This is from a job we did last year. Wait for the after. 👀) #BeforeAndAfter #VinylSiding #NorthernOntario #NorthBayON #HomeRenovation #QualityContracting
Image Direction Actual before photo of worn, faded, or damaged siding from a past job. If unavailable, stock photo of damaged siding. The rawer the better — shows real problem.
CTA None — teasing an "after" creates engagement
Hashtags #BeforeAndAfter #VinylSiding #NorthernOntario #NorthBayON #HomeRenovation #QualityContracting
Best Time Friday 8:00am ET
#36 T3 Conversion Facebook Text Post
Energy Rebates — Don't Leave Money on the Table
Money Matters
If you're replacing windows or upgrading your home's envelope this year, there are government and utility rebate programs that can put money back in your pocket. The Canada Greener Homes program has offered rebates on energy-efficient windows and doors. Ontario Hydro and some local utilities have had programs as well. Here's the honest truth: the programs change. Availability changes. I'm not going to promise you a specific number. What I will say is this — when you get your estimate from us, we'll tell you what programs currently apply and help you understand if you qualify. We've helped homeowners navigate this before. It's worth asking. Free in-home estimate: (705) 980-0895 | qualitycontracting.ca — Reg
Image Direction Graphic: "Energy Rebates + New Windows = Smart Investment." Government-style clean graphic with dollar sign icon.
CTA Hard — (705) 980-0895 + website
Best Time Friday 6:00pm ET
Notes Always be honest about rebate availability — don't overpromise
Day 13 — Saturday, March 28
#37 T1 Awareness Facebook Text Post
The After Photo — Siding Transformation
Transformation Stories
Here's that after I promised you. Same house. New insulated vinyl siding. Clean, straight, and built to handle another 30 Northern Ontario winters. The homeowners said they noticed a difference in how the house held heat within the first week. That's what a proper install does. Before and after. Night and day. If your home is starting to look like that "before" photo — or if you just want to know what's possible — I'm happy to come out and show you some options. — Reg (705) 980-0895 | qualitycontracting.ca
Image Direction After photo of the same home from #35. Side-by-side before/after if possible. This is the most shareable content type — maximize visual impact.
CTA Soft — "happy to come out"
Best Time Saturday 9:00am ET
Notes This is the highest-value content format. Always have before/afters queued.
#38 T2 Consideration Instagram Image Post
The After — Siding Transformation
Transformation Stories
CAPTION: There it is. 🏠 Same home. New insulated vinyl siding. The before and after speak for themselves. This is what we do. Northern Ontario homes, built to last through every season. Questions about what new siding would cost for your home? Call Reg: (705) 980-0895 qualitycontracting.ca #BeforeAndAfter #VinylSiding #HomeTransformation #NorthernOntario #NorthBayON #QualityContracting #SidingContractor
Image Direction Side-by-side before/after of the same home. Maximum visual impact — this is Instagram's strongest format.
CTA Soft — call Reg
Hashtags #BeforeAndAfter #VinylSiding #HomeTransformation #NorthernOntario #NorthBayON #QualityContracting #SidingContractor
Best Time Saturday 10:00am ET
#39 T1 Awareness GBP GBP Post
Siding Services — North Bay & Northern Ontario
Smart Homeowner
Thinking about new siding this spring? Quality Contracting installs vinyl, insulated vinyl, and steel siding across North Bay, Sudbury, Verner, and Northern Ontario. We use Canadian-made products engineered for our freeze-thaw climate. Every job is backed by both product and workmanship warranties. The best time to plan a siding project is before the summer rush — not during it. Get a free estimate from Reg personally. No pressure. Honest advice. (705) 980-0895 | qualitycontracting.ca
Image Direction Completed siding job exterior photo
CTA Get a free estimate
GBP Button Call Now
Best Time Saturday
Day 14 — Sunday, March 29
#40 T1 Awareness Facebook Text Post
The $5 Caulk Tube vs the $5,000 Rot Repair
Smart Homeowner
True story from last season. We got a call from a homeowner in Sturgeon Falls. Had some moisture damage along a basement wall. Traced it back to a failing seal around a window that had been "almost ready to fix" for about four years. A $5 tube of caulk and 20 minutes. That was the fix — four years ago. The actual repair — replacing the window, drying out the frame, treating the moisture damage — ran into the thousands. I'm not telling you this to scare you. I'm telling you this because a spring inspection around your windows, doors, and siding takes 20 minutes and catches exactly this kind of thing. Walk around your house this weekend. Look for gaps in the caulking around frames. Look for any daylight coming through around doors. If you find something you're not sure about, call me. I'll tell you straight what it is and what it costs to fix. — Reg (705) 980-0895
Image Direction Photo of damaged window frame / rot damage next to a tube of caulk. Visual contrast of the problem vs the simple fix.
CTA Soft — "call me"
Best Time Sunday 9:00am ET
Notes Story format — highly shareable. Relatable problem.
#41 T3 Conversion Instagram Image Post
Book This Week CTA
The Reg Difference
CAPTION: Two weeks left in March. Spring installs starting now. If new windows, doors, or siding is on your list for 2026 — start with a free estimate this week. I come to you. I look at everything. I give you a real number. No pressure. Just honest information so you can make a good decision. Call or text: (705) 980-0895 qualitycontracting.ca #QualityContracting #FreeEstimate #NorthBayON #NorthernOntario #WindowReplacement #SpringReno
Image Direction Bold CTA graphic — "Free Estimate. Reg comes to you." with phone number large on dark/copper background.
CTA Hard — call/text (705) 980-0895
Hashtags #QualityContracting #FreeEstimate #NorthBayON #NorthernOntario #WindowReplacement #SpringReno
Best Time Sunday 12:00pm ET
#42 T2 Consideration GBP GBP Post
Door Replacement — What to Know
Smart Homeowner
Your front door is more than curb appeal. A properly insulated, well-sealed entry door is one of the most cost-effective upgrades you can make to a Northern Ontario home. What to look for when replacing a door: • Steel or fibreglass core (not hollow) • Magnetic or compression weatherstripping • Triple-point locking for security and seal • Proper flashing above and beside the frame We supply and install exterior doors across North Bay, Sudbury, and the region. Free in-home estimate — Reg comes personally. (705) 980-0895 | qualitycontracting.ca
Image Direction Photo of a newly installed front door — clean, solid, great curb appeal
CTA Free estimate
GBP Button Call Now
Best Time Sunday
📅 Week 3: March 30 – April 5 — "Social Proof & Objection Handling"
Day 15 — Monday, March 30
#43 T3 Conversion Facebook Text Post
Customer Story — The Sudbury Couple
Transformation Stories
Ron and Sylvia in Sudbury called us last spring. Their 1979 split-level had original windows. They'd been getting quotes for two years but kept putting it off. "We didn't know who to trust," Sylvia told me. We came out. I walked through the house with them. Didn't rush. Answered every question. Gave them a real price. Six weeks later, we installed 14 new triple-pane windows. My crew did the work. I came back for the walkthrough. Ron called me in November to say his propane bill was down almost $200 that month compared to the year before. That's not unusual. That's what good windows do in a Northern Ontario house. If you're in the "been thinking about it" stage — I get it. Take your time. But when you're ready, I'd love to earn your trust the same way. Free estimate. I come out personally. (705) 980-0895 | qualitycontracting.ca — Reg
Image Direction Photo of a completed window install on a split-level home in winter/early spring. Or a "before utility bill vs after" concept graphic (don't show real numbers — use illustration).
CTA Hard — (705) 980-0895 + website
Best Time Monday 7:00am ET
Notes Use composite/anonymized customer stories — always verify before publishing real names
#44 T1 Awareness Instagram Reel Script
The Door Gap Test (30-sec Reel)
Winter Warriors
REEL SCRIPT: [Hold a piece of paper against a closed door frame] "This is called the paper test. Close the door on a piece of paper — then try to pull it out. If it slides out easily, your weatherstripping is done. Cold air is getting in. [demonstrate pulling paper out easily] A properly sealed door should grip that paper. You should feel resistance. If yours doesn't? That's a draft problem. And in Northern Ontario, that draft is costing you real money every winter. Give us a call. We'll take a look — no charge. Quality Contracting — (705) 980-0895" --- CAPTION: Try the paper test on your door right now. If the paper slides out without resistance — you've got a seal problem. Small fix or full replacement — we'll tell you honestly what you need. (705) 980-0895 | qualitycontracting.ca #DoorDraft #NorthernOntario #HomeTest #DoorReplacement #NorthBayON #HousingTips
Video Direction Vertical video. Simple demonstration — paper in door frame, pulled out easily. 20-30 sec. Natural/casual. Reg's voice or on camera.
CTA Soft — "give us a call, no charge"
Hashtags #DoorDraft #NorthernOntario #HomeTest #DoorReplacement #NorthBayON #HousingTips
Best Time Monday 5:00pm ET
#45 T2 Consideration GBP GBP Post
Window Installation Process Overview
Smart Homeowner
Wondering what a window replacement actually involves? Here's the short version. Day 1 — Reg comes out, measures, assesses existing frames, answers your questions, gives you a firm price. Scheduling — We order your custom-sized windows. Typical lead time: 2–4 weeks. Install Day — Our crew arrives, removes old windows carefully, installs new units, seals and trims inside and out, cleans up fully before they leave. Final Day — Reg comes back personally for the walkthrough. We go over everything together. That's it. Clean. Professional. No surprises. (705) 980-0895 | qualitycontracting.ca
Image Direction Simple process graphic — 4-step timeline. Or an install photo showing crew working cleanly.
CTA Phone + website
GBP Button Learn More
Best Time Monday
Day 16 — Tuesday, March 31
#46 T3 Conversion Facebook Text Post
FAQ — "How Much Do New Windows Cost?"
Money Matters
The most common question I get: "What does it cost to replace windows?" I'll give you the honest range — but understand that every house is different. Single window replacement (one window, standard size): $600–$1,200 installed. Full home replacement (typical 3-bedroom bungalow, 8–12 windows): $8,000–$18,000 installed. Larger homes or specialty windows (bay, bow, picture): can go higher. What drives the price: → Number of windows → Size and style (casement, double-hung, fixed) → Glass package (double vs triple pane) → Frame condition — if there's rot or damage, that adds cost → Finishing — interior and exterior trim work The only way to give you an accurate number is to see your house. That's why I come out personally. No guessing, no ranges — an actual price. Call me this week. I'll come out and give you a real number. (705) 980-0895 | qualitycontracting.ca — Reg
Image Direction Clean pricing graphic showing the range. Not a price list — just the headline numbers to stop the scroll. "Windows from $600 installed."
CTA Hard — call (705) 980-0895
Best Time Tuesday 12:00pm ET
Boost Excellent boost candidate — pricing content gets very high engagement
#47 T1 Awareness Instagram Image Post
Ice Damming — The Roof-Window Connection
Winter Warriors
CAPTION: Ice dams aren't just a roof problem. When heat escapes through your windows and walls, it melts snow on the roof. That meltwater refreezes at the eaves. Ice dams form. Water backs up under shingles. Better windows = less heat escaping = less snow melt = fewer ice dams. It's all connected. #IceDam #NorthernOntario #WinterHome #WindowEfficiency #NorthBayON #HomeMaintenance
Image Direction Photo of ice dams on a Northern Ontario roof. Dramatic and recognizable — most homeowners in the region have seen this.
CTA None — educational connection-making
Hashtags #IceDam #NorthernOntario #WinterHome #WindowEfficiency #NorthBayON #HomeMaintenance
Best Time Tuesday 8:00am ET
#48 T3 Conversion GBP GBP Post
Financing Available — Up to $100K
Money Matters
Don't let budget be the reason you wait another winter. Quality Contracting offers financing through Financeit — up to $100,000 with flexible monthly payment options. Whether you're doing one window or a complete home renovation (windows, doors, AND siding), we can help you find a payment structure that works. Get your free estimate first — know your number — then we can look at financing options together. Call Reg: (705) 980-0895 qualitycontracting.ca Serving North Bay, Sudbury, Verner, Sturgeon Falls and Northern Ontario.
Image Direction Clean graphic: "Financing up to $100K available." with Financeit logo (if permitted) and Quality Contracting branding.
CTA Call Reg
GBP Button Call Now
Best Time Tuesday
Day 17 — Wednesday, April 1
#49 T2 Consideration Facebook Text Post
Choosing a Door Style — What Reg Recommends
Smart Homeowner
When homeowners ask me what door they should put in, my first question is always: "What problem are you trying to solve?" If it's drafts and energy loss — you want a solid-core steel or fibreglass door with compression weatherstripping. The decorative stuff comes second. If it's curb appeal for a sale — fibreglass is ideal. It takes paint or stain, won't rust or dent, and looks like wood without the maintenance. If it's security — three-point locking systems and a reinforced frame. The door is only as strong as what it's hung in. If it's all three — we have options that check every box. Most homeowners know they want something that "looks good." That's fair. But I'll always make sure it also performs — because Northern Ontario winters don't care how nice your door looks. Give me a call if you want to talk options. No pressure, just a conversation. — Reg (705) 980-0895 | qualitycontracting.ca
Image Direction Photo collage of 3 door styles — steel, fibreglass, decorative. Or a single beautiful front door install photo.
CTA Soft — "give me a call"
Best Time Wednesday 7:00am ET
Notes Educational but Reg's voice clearly comes through — not a product brochure
#50 T3 Conversion Instagram Image Post
Testimonial-Style — "Best Decision We Made"
Transformation Stories
CAPTION: "Best home decision we made in 10 years." That's what a homeowner in North Bay told us after we replaced 10 windows in their 1985 bungalow last fall. They'd been putting it off. Now they're wondering why they waited. If you've been on the fence — this is your sign. Free in-home estimate with Reg: (705) 980-0895 qualitycontracting.ca #CustomerStory #NorthBayON #WindowReplacement #QualityContracting #NorthernOntario #HomeComfort
Image Direction Bright, clean photo of a completed window install interior or exterior. Or a quote card graphic: "Best home decision we made in 10 years." with subtle branding.
CTA Hard — phone + website
Hashtags #CustomerStory #NorthBayON #WindowReplacement #QualityContracting #NorthernOntario #HomeComfort
Best Time Wednesday 8:00am ET
#51 T1 Awareness GBP GBP Post
April — Spring Project Planning Time
Winter Warriors
April is here — and in Northern Ontario, that means spring project planning season is officially open. If windows, doors, or siding are on your list for 2026, now is the ideal time to get your estimate done. • Spring install slots are still available • Material prices are better now than they'll be mid-summer • Get on the schedule before the rush Quality Contracting has served Northern Ontario homeowners since 1996. I come out personally for every estimate. No pressure. Honest advice. Call Reg: (705) 980-0895 qualitycontracting.ca
Image Direction Spring home exterior — fresh, bright, early April feel
CTA Call Reg
GBP Button Call Now
Best Time Wednesday
Day 18 — Thursday, April 2
#52 T3 Conversion Facebook Text Post
FAQ Objection — "I Got a Cheaper Quote"
The Reg Difference
I hear this sometimes: "I got a quote from someone else that was cheaper." My answer is always the same: "That's worth looking at carefully." Here's what I ask homeowners to compare: What product is being installed? Is it Canadian-made? What's the glass package? Who does the actual installation? The owner? A subcontractor? A different crew every job? What does the warranty cover? Just the product? Or the workmanship too? Will someone come back to walk through the job with you when it's done? I'm not the cheapest quote in Northern Ontario. I'm not trying to be. I'm trying to be the best value — and those are different things. Cheap windows installed poorly are expensive windows in five years. If you want to compare our quote to another, call me. I'll walk through the differences line by line. No sales pressure — just information. (705) 980-0895 | qualitycontracting.ca — Reg
Image Direction Graphic: "Cheap windows installed poorly = expensive windows in 5 years." Bold, blunt, memorable.
CTA Hard — (705) 980-0895 + website
Best Time Thursday 12:00pm ET
Boost Strong boost candidate — directly handles price objection
#53 T2 Consideration Instagram Carousel
The 5-Step Install Day — What to Expect
The Reg Difference
CAPTION: Wondering what install day actually looks like? Here's exactly what happens. Swipe → No surprises. No guesswork. Just professionals who've done this thousands of times. (705) 980-0895 | qualitycontracting.ca --- SLIDES: 1. "What Happens on Window Install Day" (title) 2. "7:30am — Our crew arrives on time. You meet everyone before anything starts." 3. "Step 1 — Old windows removed carefully. Your home protected. Drop cloths, no mess left behind." 4. "Step 2 — New unit goes in. Properly shimmed and leveled. Flashed and sealed on the outside." 5. "Step 3 — Interior trim and finishing. We leave it looking like it was always there." 6. "Step 4 — Full cleanup. All old windows and packaging removed. Your home returned to normal." 7. "Step 5 — Reg comes back for the final walkthrough. Every question answered. Job complete." 8. "Quality Contracting — (705) 980-0895 | qualitycontracting.ca"
Image Direction Numbered slides with install photos if available. Each slide = one step, one photo ideally. Consistent brand style.
CTA Soft — phone + website
Hashtags #WindowInstall #QualityContracting #NorthBayON #NorthernOntario #HowItWorks #ContractorLife
Best Time Thursday 8:00am ET
#54 T3 Conversion GBP GBP Post
The Reg Guarantee — What We Stand Behind
The Reg Difference
When you hire Quality Contracting, here's what we guarantee: ✓ Reg comes out personally for every estimate ✓ Our own crew does every installation — no subcontracting ✓ We inspect existing frames before installing anything ✓ Reg returns for a personal final walkthrough on every job ✓ Dual warranty: manufacturer covers the product, we cover the workmanship 30 years in Northern Ontario. Our reputation is everything. If there's ever a problem — you call one number and talk to the person responsible. That's how we do it. Free in-home estimate: (705) 980-0895 qualitycontracting.ca
Image Direction Clean checklist graphic or completed job photo
CTA Free estimate
GBP Button Call Now
Best Time Thursday
Day 19 — Friday, April 3
#55 T1 Awareness Facebook Text Post
The Hydro Bill Truth
Money Matters
Hydro bills in Northern Ontario are not going down. That's just the reality. But here's something most people don't think about: a significant portion of what you're paying isn't heating your home — it's heating the outdoors. Windows and doors can account for 25-30% of home heat loss. In a house with old single-pane or poorly sealed double-pane windows, it can be higher. You're essentially running your furnace harder to compensate for what's leaking out through the glass and frames. Better windows don't just make your house more comfortable. They reduce how hard your heating system works. Lower run time, lower bill. It's not a guarantee — every house is different. But the physics are simple. Friday morning thought from someone who's seen both sides of this for 30 years. — Reg
Image Direction Graphic of a hydro bill with heat escaping through a window. Or a house outline with 30% highlighted. High-attention visual.
CTA None — Friday morning thought piece
Best Time Friday 7:00am ET
Notes Ends with authority signal — "30 years" without a hard sell
#56 T2 Consideration Instagram Image Post
What "Properly Installed" Actually Means
The Reg Difference
CAPTION: Installation is half the job. A great window installed wrong is just an expensive draft. Here's what proper installation actually looks like: → Level and plumb in the rough opening → Shimmed correctly so it doesn't rack → Flashed above and beside the frame — no water entry points → Sealed on the interior AND exterior → Trim finished tight — no gaps, no shrinkage spaces We do it right the first time. That's why our jobs don't come back. (705) 980-0895 | qualitycontracting.ca #ProperInstall #WindowInstall #QualityContracting #NorthBayON #NorthernOntario #ContractorLife
Image Direction Close-up of a perfectly installed window — level, tight trim, clean seal. Workmanship pride photo.
CTA Soft — phone + website
Hashtags #ProperInstall #WindowInstall #QualityContracting #NorthBayON #NorthernOntario #ContractorLife
Best Time Friday 5:00pm ET
#57 T3 Conversion Facebook Text Post
Weekend Offer — Book Your Estimate Monday
The Reg Difference
Heading into the weekend? If new windows, doors, or siding has been on your list — make this the weekend you decide to move on it. Here's what the process looks like: You call Monday. We set up a time this week. I come out, walk through the house with you, give you a real price — not a vague range. You take a few days to think about it. No commitment on call one. No pressure at the estimate. Just a real conversation with someone who's done this for 30 years. And if you decide to move forward, we get you on the schedule before the summer rush hits. Enjoy the weekend. And when Monday comes, give me a call. — Reg (705) 980-0895 | qualitycontracting.ca
Image Direction Clean, warm graphic — "Have a great weekend. Call Reg Monday." Friendly, not high-pressure.
CTA Hard — call Monday, (705) 980-0895
Best Time Friday 6:00pm ET
Notes End-of-week timing intentional — plants the seed for a Monday call
Day 20 — Saturday, April 4
#58 T1 Awareness Facebook Text Post
The 1970s House Problem
Winter Warriors
Northern Ontario is full of 1970s and 1980s homes. They were built solid. Good bones. But those original windows — if they've never been replaced — are now 40 to 50 years old. The seal technology in windows from that era wasn't what it is today. The glass packages were thinner. The frames weren't designed for decades of freeze-thaw cycles. If your house was built between 1965 and 1990 and the windows are original, there's a very good chance you're heating the outdoors every single winter. Not a sales pitch. Just the math. Happy Saturday — enjoy the spring sun if it's out there. — Reg
Image Direction Photo of a classic 1970s Northern Ontario bungalow. Relatable — most of the audience grew up in or lives in one.
CTA None — awareness
Best Time Saturday 9:00am ET
Notes Direct avatar match — Dave & Linda Morrison in their 1980s bungalow
#59 T2 Consideration Instagram Carousel
3 Packages — Which Is Right for You?
Money Matters
CAPTION: Every home is different. Every budget is different. Here's how we think about it. Swipe → Not sure which package is right for your home? Call me and we'll figure it out together. (705) 980-0895 | qualitycontracting.ca #QualityContracting #WindowOptions #HomeRenovation #NorthBayON #NorthernOntario --- SLIDES: 1. "Which Package Is Right for You?" (title) 2. "Quick Fix ($2K–$8K) — One to three windows or a door. Address the worst offenders first." 3. "Full Comfort ($8K–$25K) — Full home window replacement. 8 to 14 windows typical." 4. "Total Transformation ($20K–$60K+) — Windows + doors + siding. Complete exterior upgrade." 5. "All packages include: Canadian products, Reg's personal quote, our crew, dual warranty." 6. "Financing available through Financeit — up to $100K." 7. "Not sure where to start? Call Reg. (705) 980-0895"
Image Direction Clean 3-tier pricing carousel. Each slide = one tier. Consistent style. Strong visual differentiation between tiers.
CTA Soft — call Reg
Hashtags #QualityContracting #WindowOptions #HomeRenovation #NorthBayON #NorthernOntario
Best Time Saturday 10:00am ET
#60 T3 Conversion GBP GBP Post
Windows, Doors & Siding — Full Exterior
The Reg Difference
Looking for a complete exterior upgrade? Quality Contracting handles windows, doors, AND siding — so you deal with one company, one crew, one warranty, and one person who stands behind all of it. We've done full exterior transformations across North Bay, Sudbury, Verner, and Northern Ontario for over 30 years. Bundling windows, doors, and siding in one project often saves on labor and disruption — and the visual result is dramatic. Call for a free estimate: (705) 980-0895 qualitycontracting.ca
Image Direction Full home exterior before/after if available. Shows the combined impact of all three services.
CTA Free estimate
GBP Button Call Now
Best Time Saturday
Day 21 — Sunday, April 5
#61 T1 Awareness Facebook Text Post
Spring Walk — What to Look For Outside
Smart Homeowner
Nice day out? Take 15 minutes and walk around your house. Here's what to look at: Windows — Any visible cracking in the frame or caulking? Any discoloration that might indicate moisture? Any daylight gaps around the frame when you look from inside? Doors — Does the storm door close tight? Any visible sagging on the hinges that would affect the seal? Siding — Any panels that look wavy, faded in patches, or pulling away from the house? Any gaps near corners, windows, or door frames? Soffit and fascia — Not our trade, but worth noting if there's damage — it tells you something about how water has been moving. You don't need to know what any of it means. Just take photos of anything that looks off, and call me. I'll look at the photos and tell you straight what you're dealing with. — Reg (705) 980-0895
Image Direction Sunny spring day exterior photo — someone walking around their house, casual. Or a checklist-style graphic of things to look for.
CTA Soft — "call me, I'll look at photos"
Best Time Sunday 10:00am ET
Notes Offering to look at photos = low-friction lead generation
#62 T2 Consideration Instagram Image Post
How We Handle Tricky Windows — Bungalow Edition
Smart Homeowner
CAPTION: Bungalows and split-levels are our specialty. Older homes often have non-standard window sizes, irregular openings, or original wood frames that need work before a new window goes in. That's exactly why we inspect before we install. No surprises on job day. No "we found a problem" halfway through. We do this right — start to finish. (705) 980-0895 | qualitycontracting.ca #Bungalow #NorthBayON #WindowReplacement #NorthernOntario #ContractorLife #QualityContracting
Image Direction Photo of a bungalow window install in progress — shows the real work. Authenticity over polish here.
CTA Soft — phone + website
Hashtags #Bungalow #NorthBayON #WindowReplacement #NorthernOntario #ContractorLife #QualityContracting
Best Time Sunday 11:00am ET
#63 T3 Conversion Facebook Text Post
End of Week 3 — Direct CTA
The Reg Difference
Three weeks into April. Spring is here. If you've been following along and thinking about windows or doors or siding for your home — it's time to make the call. Here's what happens when you do: You call (705) 980-0895. We set up a time. I come out to your home — personally. I look at everything. I answer your questions. I give you a real price. No obligation. No pressure. No salesperson. Just Reg. If you want to move forward, we get you on the schedule. If you're not ready, no problem — you've got the information you need to decide when you are. That's it. That simple. (705) 980-0895 | qualitycontracting.ca — Reg Piquette, Quality Contracting | Northern Ontario Since 1996
Image Direction Photo of Reg — approachable, honest expression. Or a clean "Call Reg" graphic with phone number prominent.
CTA Hard — (705) 980-0895 + website
Best Time Sunday 12:00pm ET
Boost Boost Sunday through Monday — catches Sunday planners and Monday action-takers
📅 Week 4: April 6–14 — "Close Strong & Build the Habit"
Day 22 — Monday, April 6
#64 T1 Awareness Facebook Text Post
The Sound Test — Are Your Windows Too Loud?
Winter Warriors
Here's one people don't think about: sound. Good windows aren't just about heat. They're about noise. Triple-pane glass with proper framing significantly reduces sound transmission. If you live near a road, a highway, or a busy intersection — you'd be amazed at the difference. I've had homeowners tell me they didn't realize how loud their house was until after we replaced the windows. Then suddenly they could have a conversation in the living room while cars went by outside. Not your primary reason to replace windows, maybe. But worth knowing. Quick test: sit near your window at night with the TV off. What do you hear from outside? — Reg
Image DirectionPhoto of a quiet living room — books, lamp, comfortable. Or a "sound waves blocked by window" simple graphic.
CTANone — awareness + engagement question
Best TimeMonday 7:00am ET
NotesEnds with question = higher comment rate
#65 T3 Conversion Instagram Image Post
Spring Booking Urgency
Money Matters
CAPTION: April is moving fast. Spring install slots are being booked now. If you want windows or siding done before summer, this is the week to call. Lead time from estimate to install is typically 3–5 weeks. That puts you at May–June if you start now. Wait until June to start? You're looking at July or August. Call Reg this week: (705) 980-0895 qualitycontracting.ca #SpringReno #NorthBayON #WindowReplacement #NorthernOntario #QualityContracting #BookNow
Image DirectionCalendar graphic — "Book now. Install in May." or a spring home with "Available" banner. Urgency without panic.
CTAHard — call (705) 980-0895
Hashtags#SpringReno #NorthBayON #WindowReplacement #NorthernOntario #QualityContracting #BookNow
Best TimeMonday 8:00am ET
#66 T2 Consideration GBP GBP Post
North Bay Window Contractor — 30 Years Local
The Reg Difference
If you're searching for a window contractor in North Bay — you've found the right place. Quality Contracting has been installing windows, doors, and siding in North Bay and across Northern Ontario since 1996. Owner Reg Piquette quotes every job personally. Our own crew handles every installation. And Reg returns for the final walkthrough on every project. We know Northern Ontario homes. We know Northern Ontario winters. Free in-home estimate — no pressure, no obligation. Call Reg: (705) 980-0895 qualitycontracting.ca
Image DirectionQuality Contracting logo or North Bay area completed job photo
CTACall Reg
GBP ButtonCall Now
Best TimeMonday (keyword-rich for local SEO)
Day 23 — Tuesday, April 7
#67 T3 Conversion Facebook Text Post
FAQ — "Do We Have to Be Home During the Install?"
The Reg Difference
One of the most common questions we get: "Do we have to be home while you're installing the windows?" Short answer: for the beginning and end of the job — ideally yes. During the work itself — not necessarily. Here's why: At the start, I like to walk the crew through with you present. Show them exactly which windows, go over any concerns, confirm the scope of work. During the install itself, our crew is professional and experienced. They don't need a homeowner present to work. At the end, we do the final walkthrough together. That's the important one. So if you're working and can pop home at the start and end — that's enough. We work around real people's real schedules. Always have. Ready to book? Call me: (705) 980-0895 qualitycontracting.ca
Image DirectionPhoto of crew working professionally — shows they can be trusted in someone's home.
CTAHard — call (705) 980-0895
Best TimeTuesday 12:00pm ET
NotesRemoves a hidden objection — people worry about being home
#68 T1 Awareness Instagram Image Post
Tax Refund Season — Home Investment
Money Matters
CAPTION: Tax refund season. A lot of Canadians get their refunds in March and April. Some of that goes to RRSP. Some to bills. And some of the smartest homeowners put it toward home improvements that pay them back. New windows are one of the few home upgrades that saves you money every month after. Just something to think about. #TaxRefund #HomeInvestment #NorthernOntario #NorthBayON #WindowReplacement #SmartHome
Image DirectionClean graphic: "Tax refund coming? Here's an investment that pays you back every month." Simple, relatable.
CTANone — awareness/thought piece
Hashtags#TaxRefund #HomeInvestment #NorthernOntario #NorthBayON #WindowReplacement #SmartHome
Best TimeTuesday 8:00am ET
#69 T2 Consideration GBP GBP Post
Sudbury Window Contractor — Free Estimates
The Reg Difference
Quality Contracting serves the Greater Sudbury area for window, door, and siding installation. If you're in Sudbury or the surrounding communities and looking for a contractor with over 30 years of Northern Ontario experience — that's us. Owner Reg Piquette personally quotes every job in Sudbury and across the region. No middlemen. No franchise markup. Just honest work from a local business. Free in-home estimate — call or visit our website. (705) 980-0895 | qualitycontracting.ca
Image DirectionCompleted job photo or logo — Sudbury keyword for local SEO
CTACall or visit website
GBP ButtonCall Now
Best TimeTuesday
Day 24 — Wednesday, April 8
#70 T2 Consideration Facebook Text Post
The "Inspect Before Install" Promise
The Reg Difference
Here's something most window companies skip that we never do. Before any new window goes in, we look at what's there now. We check the frame for rot or moisture damage. We look at the rough opening — is it still square and level after decades of settle? We check flashing and drainage. Why does this matter? Because if you install a brand-new window in a rotted or out-of-square opening, you've wasted your money. The new window will perform just as poorly as the old one. And you'll have problems — drafts, leaks, condensation — that you'll blame on the new product when the actual issue is the install. We catch those problems before they become your problem. Pre-installation inspection. It's standard for us. It should be standard everywhere. — Reg (705) 980-0895 | qualitycontracting.ca
Image DirectionClose-up photo of Reg (or crew) inspecting a window rough opening before install. Behind-the-scenes feel.
CTASoft — phone + website
Best TimeWednesday 7:00am ET
NotesDifferentiator content — positions Reg ahead of competitors without naming them
#71 T3 Conversion Instagram Image Post
The Two-Warranty Promise
The Reg Difference
CAPTION: Two warranties. One on the product. One on our work. Most contractors only give you the manufacturer's warranty. If something goes wrong with the install — not covered. We cover both. If a window fails — manufacturer. If the installation is ever the issue — that's us. We make it right. 30 years of backing our work in Northern Ontario. (705) 980-0895 | qualitycontracting.ca #Warranty #QualityContracting #NorthBayON #NorthernOntario #WindowInstall #PeaceOfMind
Image DirectionBold graphic: "Product Warranty + Workmanship Warranty = Total Peace of Mind." Clean, high-contrast.
CTAHard — phone + website
Hashtags#Warranty #QualityContracting #NorthBayON #NorthernOntario #WindowInstall #PeaceOfMind
Best TimeWednesday 8:00am ET
#72 T1 Awareness GBP GBP Post
Spring Home Maintenance — Northern Ontario Tips
Smart Homeowner
Spring in Northern Ontario means it's time to check what winter left behind. For windows and doors specifically: • Look for any new cracking or separation in exterior caulking • Check weatherstripping on all entry doors — replace if compressed or torn • Open and close all windows — do they operate smoothly? • Look for any frost staining on interior trim (sign of air infiltration) Small issues caught now are cheap to fix. Left until fall, they compound. Quality Contracting — free assessments for Northern Ontario homeowners. (705) 980-0895 | qualitycontracting.ca
Image DirectionSpring maintenance checklist graphic or fresh exterior photo
CTAFree assessments
GBP ButtonLearn More
Best TimeWednesday
Day 25 — Thursday, April 9
#73 T3 Conversion Facebook Text Post
Customer Story — The Verner Farmhouse
Transformation Stories
Had a job last summer that sticks with me. A couple in Verner — not far from where we're based — farmhouse built in the 1960s. Original windows throughout. Single-pane aluminum frames. The wife called and said, "We heat with propane and our bills are outrageous. Someone told us it might be the windows." We came out. Did a full assessment. The windows were the worst I'd seen in years — every one of them a direct heat transfer path to outside. We installed 16 new triple-pane windows across the house. Full job, three days. She called me in December. Propane usage that month was 40% less than the same month the year before. 40%. On a farmhouse out in the bush, that's a real number. That's hundreds of dollars a month. That's what we do. If your bills are telling you something's wrong — give us a call. Free estimate. I come out myself. (705) 980-0895 | qualitycontracting.ca — Reg
Image DirectionPhoto of a rural Northern Ontario farmhouse or a completed install on a rural home. Authentic and relatable to the Verner/West Nipissing audience.
CTAHard — (705) 980-0895 + website
Best TimeThursday 12:00pm ET
BoostStrong candidate — rural/propane homeowners are a specific high-value audience
#74 T2 Consideration Instagram Carousel
The 5 Questions to Ask Any Window Contractor
Smart Homeowner
CAPTION: Don't hire a window contractor without asking these 5 questions first. Swipe → (Hint: we have a good answer for all five.) (705) 980-0895 | qualitycontracting.ca --- SLIDES: 1. "5 Questions to Ask Before Hiring a Window Contractor" 2. "1. Who does the installation — your crew or subcontractors? (Answer: should always be their own crew.)" 3. "2. Do you inspect existing frames before installing? (Answer: if they say no, keep looking.)" 4. "3. What does your workmanship warranty actually cover? (Get it in writing.)" 5. "4. Will the owner be involved in my project? (For us: Reg quotes, Reg walks through at the end.)" 6. "5. Can I see photos of similar jobs in the area? (We have plenty.)" 7. "Quality Contracting answers all five with confidence. (705) 980-0895"
Image DirectionNumbered question slides — clean, bold, consistent style. High save rate on Instagram.
CTASoft — phone + website
Hashtags#ContractorTips #NorthBayON #NorthernOntario #HomeRenovation #WindowReplacement #QualityContracting
Best TimeThursday 5:00pm ET
#75 T3 Conversion GBP GBP Post
Verner & West Nipissing — Local Service
The Reg Difference
Quality Contracting is based in Verner, Ontario — and we proudly serve homeowners throughout West Nipissing, Sturgeon Falls, Verner, Cache Bay, and surrounding communities. You shouldn't have to drive to a big city to find a reliable window and door contractor. We're right here. Free in-home estimates throughout the region. Owner Reg Piquette comes out personally — no middlemen, no franchise. Call Reg: (705) 980-0895 qualitycontracting.ca
Image DirectionMap of Northern Ontario with service area highlighted, or a local landscape photo
CTACall Reg
GBP ButtonCall Now
Best TimeThursday (local SEO — Verner/West Nipissing keywords)
Day 26 — Friday, April 10
#76 T1 Awareness Facebook Text Post
The Spring Cleaning Connection
Smart Homeowner
Spring cleaning season. While you're wiping down windows this weekend, take 30 seconds to actually look at them. From the inside: → Any discoloration or staining at the corners of the frame? That's moisture. → Any black marks in the corners of the glass? That could be mold. → Does the window open and close smoothly, or is it stiff and sticky? From the outside (if you can safely get close): → Is the caulking cracked or pulling away from the frame? → Any soft spots if you gently press on the frame? You're already there cleaning. Takes 30 extra seconds. Catches problems that save you thousands. Happy cleaning — enjoy the spring. — Reg
Image DirectionSomeone cleaning a window with a spray bottle — spring cleaning relatable content. Seasonal, shareable.
CTANone — helpful tip, awareness
Best TimeFriday 7:00am ET (catches weekend planners)
NotesHigh share rate — "useful tip" content travels
#77 T3 Conversion Instagram Image Post
Direct Offer — Limited Spring Slots
Money Matters
CAPTION: Spring install slots are limited. If you want new windows or siding installed before summer arrives — now is the time. Lead time from estimate to install: 3–5 weeks. Start now → done by late May or early June. Wait until June → done in August. Free in-home estimate. No pressure. Just call. (705) 980-0895 | qualitycontracting.ca #LimitedSlots #SpringInstall #NorthBayON #NorthernOntario #WindowReplacement #QualityContracting
Image DirectionCalendar visual with slots being crossed off. Or a before/after with "Spring install complete" overlay. Urgency without panic.
CTAHard — (705) 980-0895
Hashtags#LimitedSlots #SpringInstall #NorthBayON #NorthernOntario #WindowReplacement #QualityContracting
Best TimeFriday 5:00pm ET
#78 T2 Consideration GBP GBP Post
Siding Replacement — What's Involved
Smart Homeowner
Replacing your siding is one of the biggest curb appeal upgrades you can make — and in Northern Ontario, it's also a practical decision. What the process looks like: 1. Reg comes out, assesses existing siding and underlying sheathing 2. We discuss options — vinyl, insulated vinyl, steel, or combinations 3. Old siding is removed, any underlying issues addressed 4. New siding installed with proper flashing and sealed penetrations 5. Final inspection and walkthrough Typical timeline: 2–5 days depending on house size. Get a free estimate: (705) 980-0895 qualitycontracting.ca
Image DirectionSiding install in progress — shows real work being done professionally
CTAFree estimate
GBP ButtonLearn More
Best TimeFriday
Day 27 — Saturday, April 11
#79 T1 Awareness Facebook Text Post
Northern Ontario Pride Post
The Reg Difference
Almost 30 years doing this in Northern Ontario. When I started Quality Contracting in 1996, I made a decision: local business, local crew, local reputation. No franchising. No expanding to Toronto. No sending subcontractors to jobs I haven't seen. Northern Ontario is home. These are my neighbors. I want people in this community to have good windows, warm houses, and a contractor they can trust. That hasn't changed. Have a great Saturday. — Reg
Image DirectionNorthern Ontario landscape — Laurentian Shield, lakes, trees. Pride-of-place imagery. Or a photo of Reg in the community.
CTANone — community/values post
Best TimeSaturday 9:00am ET
NotesThis type of "why I do this" content builds deep loyalty — save for high-engagement days
#80 T3 Conversion Instagram Image Post
Before/After Door Replacement
Transformation Stories
CAPTION: Old door → new door. The difference is night and day. New entry door: solid core, triple-point lock, magnetic weatherstripping. Tight seal. Better security. Way better curb appeal. And no more drafts. Want to see what's possible for your home? Call Reg. (705) 980-0895 | qualitycontracting.ca #DoorReplacement #BeforeAndAfter #NorthBayON #NorthernOntario #QualityContracting #CurbAppeal
Image DirectionBefore/after side-by-side of a door replacement — old weathered door vs fresh new one. High visual impact.
CTAHard — phone + website
Hashtags#DoorReplacement #BeforeAndAfter #NorthBayON #NorthernOntario #QualityContracting #CurbAppeal
Best TimeSaturday 10:00am ET
#81 T2 Consideration GBP GBP Post
Sturgeon Falls — Window & Door Contractor
The Reg Difference
If you're in Sturgeon Falls or West Nipissing and looking for a reliable window, door, or siding contractor — Quality Contracting has you covered. We're based in Verner and serve the surrounding communities with the same commitment we bring to every job: Reg quotes personally. Our crew installs. Reg does the final walkthrough. Dual warranty on every job. No waiting for a city contractor to work you into their schedule. We're local. Free in-home estimate: (705) 980-0895 qualitycontracting.ca
Image DirectionCompleted local job photo or Quality Contracting logo
CTAFree estimate
GBP ButtonCall Now
Best TimeSaturday (Sturgeon Falls keyword targeting)
Day 28 — Sunday, April 12
#82 T1 Awareness Facebook Text Post
What a Good Window Actually Feels Like
Transformation Stories
I've had homeowners tell me they didn't know what a good window felt like until they got new ones. That sounds obvious. But here's what they mean. When you walk past a new triple-pane window in winter, there's no cold radiating off it. The glass feels nearly room temperature. No draft. No cold zone by the sofa you've been unconsciously avoiding for years. You can stand right next to the window and not feel cold. That's what good windows feel like. A lot of people have been living with "fine" for so long they've forgotten "good." Happy Sunday. — Reg
Image DirectionCozy interior shot — someone sitting comfortably near a large window, winter outside, warm inside. The image tells the story.
CTANone — feel-good awareness, Sunday vibe
Best TimeSunday 9:00am ET
NotesEmotional resonance — people share this because it hits home
#83 T3 Conversion Instagram Image Post
Final Push — Book This Month
Money Matters
CAPTION: Mid-April. Two more weeks to lock in spring pricing before summer demand hits. Material costs have moved up. Our schedule is filling. If you've been thinking about it — this is the nudge. Call this week. Estimate this week. Get on the calendar. (705) 980-0895 | qualitycontracting.ca #SpringUrgency #NorthBayON #NorthernOntario #WindowReplacement #QualityContracting #FreeEstimate
Image DirectionBold urgency graphic — "Spring pricing. Limited slots. Call this week." Clean, copper + dark color scheme.
CTAHard — (705) 980-0895
Hashtags#SpringUrgency #NorthBayON #NorthernOntario #WindowReplacement #QualityContracting #FreeEstimate
Best TimeSunday 12:00pm ET
#84 T2 Consideration GBP GBP Post
Window Replacement — FAQ Round-Up
Smart Homeowner
Common questions about window replacement — answered straight. Q: How long does installation take? A: Most homes, 1–2 days. Larger projects, 2–3 days. Q: Do I need to be home? A: For start and final walkthrough, yes. During install, not necessarily. Q: How long until I see energy savings? A: Immediately for comfort. Utility bill impact shows within the first full heating season. Q: What's the warranty? A: Dual — product and workmanship. Both covered. More questions? I'll answer them directly. Call Reg: (705) 980-0895 | qualitycontracting.ca
Image DirectionQ&A style graphic or clean text layout — builds trust through transparency
CTACall Reg
GBP ButtonCall Now
Best TimeSunday
Day 29 — Monday, April 13
#85 T3 Conversion Facebook Text Post
Month-End — Lock In Your Estimate
Money Matters
Last two weeks of our spring promotion window. Here's where we are: material prices are up from the tariff situation. Our April and May install slots are filling. We're doing good work, but the calendar has limits. If you've been watching these posts and thinking about making a move — this is your week. Call me. We'll get out this week or next. I'll give you an honest price. You take a few days to decide. If you want to go ahead, we'll get you slotted. No obligation at the estimate. No pressure during the call. Just good work, done right, by someone who's been doing it in Northern Ontario since 1996. (705) 980-0895 | qualitycontracting.ca — Reg
Image DirectionDirect, clean graphic — "This is your week. Call Reg." with phone number bold. No fuss.
CTAHard — (705) 980-0895 + website
Best TimeMonday 7:00am ET
BoostBoost this through Thursday — end-of-month push
#86 T1 Awareness Instagram Image Post
30 Years of Installs — One Rule
The Reg Difference
CAPTION: 30 years in the trade. One rule that's never changed: Do the job the way you'd want it done on your own house. That's it. #QualityContracting #NorthernOntario #TradeLife #ContractorLife #NorthBayON #HonestWork
Image DirectionBold quote graphic — the rule in large text on dark background. Simple. Powerful. Shareable.
CTANone — values post
Hashtags#QualityContracting #NorthernOntario #TradeLife #ContractorLife #NorthBayON #HonestWork
Best TimeMonday 8:00am ET
#87 T3 Conversion GBP GBP Post
April Installs Available — Book Now
Money Matters
April install slots are available now — but filling quickly. If you want new windows, doors, or siding installed this spring — now is the time to get your estimate booked. 3–5 week lead time from estimate to install day. Quality Contracting serves homeowners across North Bay, Sudbury, Verner, Sturgeon Falls, West Nipissing and Northern Ontario. Call Reg today: (705) 980-0895 qualitycontracting.ca Free in-home estimate. No pressure. Honest advice.
Image DirectionSpring install photo or "Available Now" graphic
CTACall Reg today
GBP ButtonCall Now
Best TimeMonday
Day 30 — Tuesday, April 14 — Final Day
#88 T3 Conversion Facebook Text Post
The 30-Day Wrap — Final CTA
The Reg Difference
We've been sharing a lot over the last 30 days. Tips. Stories. Facts about windows and heat loss and what good work looks like. Here's the bottom line: If you're in Northern Ontario and you need windows, doors, or siding — we're the call to make. 30 years local. Owner quotes personally. Our crew installs. I come back for the final walkthrough. Dual warranty. Canadian products. Financing available. If that sounds like what you've been looking for — make the call this week. (705) 980-0895 | qualitycontracting.ca Thank you for following along. — Reg Piquette Quality Contracting | Northern Ontario Since 1996
Image DirectionClean brand summary graphic — Quality Contracting logo, all key differentiators listed, phone number prominent. The final "business card" post.
CTAHard — (705) 980-0895 + website
Best TimeTuesday 12:00pm ET
BoostBoost this Tuesday through Friday — last push of the campaign
#89 T2 Consideration Instagram Image Post
Month Recap — What We Do
The Reg Difference
CAPTION: If you're new here — here's Quality Contracting in one post. Windows. Doors. Siding. Northern Ontario. → Reg quotes every job personally → Our crew does every install → Reg comes back for the final walkthrough → Dual warranty — product + workmanship → Canadian-made products → Financing up to $100K through Financeit → 30 years serving this community One call. Honest answers. (705) 980-0895 | qualitycontracting.ca #QualityContracting #NorthernOntario #NorthBayON #WindowReplacement #VinylSiding #LocalContractor
Image DirectionBrand summary graphic — clean list format, logo, phone. Could be pinned to top of Instagram profile.
CTASoft — phone + website
Hashtags#QualityContracting #NorthernOntario #NorthBayON #WindowReplacement #VinylSiding #LocalContractor
Best TimeTuesday 8:00am ET (pin this post)
#90 T3 Conversion GBP GBP Post
Quality Contracting — Northern Ontario's Trusted Choice
The Reg Difference
For 30 years, Quality Contracting has been the trusted choice for windows, doors, and siding across North Bay, Sudbury, Verner, West Nipissing, Sturgeon Falls, and Northern Ontario. Owner Reg Piquette has personally quoted thousands of jobs. Our crew has installed thousands of windows. We've never lost our commitment to doing the job right. Free in-home estimate — call us today. (705) 980-0895 | qualitycontracting.ca Windows. Doors. Siding. Northern Ontario. Since 1996.
Image DirectionBest completed job photo — full exterior, beautiful result. The strongest visual in the library.
CTACall us today
GBP ButtonCall Now
Best TimeTuesday — evergreen, keep live permanently
3

30-Day Content Calendar

Tier 1 — Awareness Tier 2 — Consideration Tier 3 — Conversion

3 posts per day across platforms. Heavier conversion on Tue/Thu. Lighter weekends.

MON
TUE
WED
THU
FRI
SAT
SUN
Mar 16
FB #01 Draft Under Door
IG #02 5 Signs Windows
GBP #03 Spring Booking
Mar 17
FB #04 Tariff Warning
IG #05 Candle Test Reel
GBP #06 Double vs Triple
Mar 18
FB #07 Cost of Nothing
IG #08 Day One with Reg
FB #09 Family Story
Mar 19
FB #10 Financing $200/mo
IG #11 180 Frost Days
GBP #12 3 Questions to Ask
Mar 20
FB #13 Local vs Franchise
IG #14 Spring Checklist
GBP #15 Free Estimate
Mar 21
FB #16 Hockey Rink
IG #17 Vinyl Siding 101
GBP #18 Spring Is Here
Mar 22
FB #19 Why I Come Out
IG #20 30 Years
FB #21 Sunday CTA
Mar 23
FB #22 Condensation Problem
IG #23 Buyer's Guide
GBP #24 Dual Warranty
Mar 24
FB #25 Seller's Dilemma
IG #26 Heat Loss Stat
GBP #27 Pre-Install Inspect
Mar 25
FB #28 Insulated Siding
IG #29 Final Walkthrough
GBP #30 Spring Inspection
Mar 26
FB #31 "Wait Until Summer"
IG #32 Canadian Made
GBP #33 Schedule Filling
Mar 27
FB #34 Final Walkthrough
IG #35 Before — Siding
FB #36 Energy Rebates
Mar 28
FB #37 After — Siding
IG #38 After IG
GBP #39 Siding Services
Mar 29
FB #40 $5 Caulk Tube
IG #41 Book This Week
GBP #42 Door Replacement
Mar 30
FB #43 Sudbury Couple
IG #44 Paper Test Reel
GBP #45 Install Process
Mar 31
FB #46 How Much Cost?
IG #47 Ice Damming
GBP #48 Financing $100K
Apr 1
FB #49 Door Styles
IG #50 Best Decision
GBP #51 April Planning
Apr 2
FB #52 Cheaper Quote FAQ
IG #53 Install Day Steps
GBP #54 The Guarantee
Apr 3
FB #55 Hydro Bill Truth
IG #56 Proper Install
FB #57 Weekend → Call Mon
Apr 4
FB #58 1970s House
IG #59 3 Packages
GBP #60 Full Exterior
Apr 5
FB #61 Spring Walk
IG #62 Bungalow Edition
FB #63 End of Week CTA
Apr 6
FB #64 Sound Test
IG #65 Spring Booking
GBP #66 North Bay Local
Apr 7
FB #67 Home During Install?
IG #68 Tax Refund
GBP #69 Sudbury Local
Apr 8
FB #70 Inspect Before Install
IG #71 Two Warranties
GBP #72 Spring Maintenance
Apr 9
FB #73 Verner Farmhouse
IG #74 5 Questions
GBP #75 Verner Local
Apr 10
FB #76 Spring Cleaning
IG #77 Limited Slots
GBP #78 Siding Process
Apr 11
FB #79 Northern ON Pride
IG #80 Door Before/After
GBP #81 Sturgeon Falls Local
Apr 12
FB #82 Good Window Feels
IG #83 Final Push
GBP #84 FAQ Round-Up

Apr 13 — Monday

FB — #85 Month-End Lock In
IG — #86 One Rule
GBP — #87 April Installs

Apr 14 — Tuesday (Final Day)

FB — #88 30-Day Wrap CTA
IG — #89 Month Recap (PIN THIS)
GBP — #90 Trusted Choice (Evergreen)
4

5 Video Script Concepts

All designed to be shot on a phone by Reg or a crew member. No production needed. Authentic wins.

Video Script 1 — "The Candle Test" (30 seconds)

Platform: Instagram Reel + Facebook. Format: Vertical. Shoot near a window.
[Reg holds a lit candle near a window frame] "This is the candle test. If this flame moves — you've got a draft coming in." [Show flame flickering visibly] "That's cold air coming in and warm air going out. Every hour of every day. On your hydro bill. Now watch this." [Move candle to a well-sealed window or sealed area — flame stays still] "See the difference? No movement. Proper seal. Go try this in your house right now. If the flame moves near any of your windows — give us a call. Quality Contracting. Northern Ontario. 30 years. (705) 980-0895."

Video Script 2 — "The Paper Test" (30 seconds)

Platform: Instagram Reel + Facebook. Format: Vertical. Shoot at a front door.
[Reg holds a piece of paper against a closed door frame] "Close your door on a piece of paper. Then try to pull it out. [Demonstrates pulling paper out with no resistance] If it slides right out like this? Your weatherstripping is done. Cold air is getting in every single day. A properly sealed door holds the paper. You feel resistance. [Moves to a demo of proper resistance — or describes it] This is a five-dollar fix if it's just the weatherstripping. Or it might be time for a new door. Either way — give us a call. We'll tell you honestly what you need. Quality Contracting — (705) 980-0895."

Video Script 3 — "Why I Still Come Out Personally" (60 seconds)

Platform: Facebook primarily. Format: Horizontal or vertical. Reg to camera, job site or office background.
[Reg speaks directly to camera — casual, honest] "People ask me why I still come out to every estimate personally. I've been doing this 30 years. Why not just send someone? Here's the honest answer. Every house is different. Every homeowner has different concerns. You can't price a window job from a photo — and you definitely can't price it off a phone call. When I come out, I look at the frames. I check what's actually there. I catch problems before they become surprises on install day. And I get to meet you. Answer your questions face to face. I've seen what happens when a job is rushed, or when someone gives a number without really looking at the situation. It ends up costing the homeowner more. That's not how I do business. If you want windows, doors, or siding done right — call me. I'll come out personally and give you a real answer. Reg Piquette. Quality Contracting. (705) 980-0895."

Video Script 4 — "Before and After Walk-Through" (45 seconds)

Platform: Facebook + Instagram. Format: Walking shot, before and after a job. Requires a finished install to film.
[Reg walks up to a freshly completed job — stands in front of the house] "This house — when we showed up two days ago, the windows were original. 1978. Single-pane aluminum frames. You could feel cold air standing a foot away from them. [Pan to one of the new windows, close up] Now look at this. New triple-pane. Canadian-made. Proper flashing. Tight install. [Put hand near window — no cold radiating] No cold. No draft. And the homeowner is not here right now because they're at work — but I'll be back at the end of the day for the final walkthrough with them. That's how we do every job. [Turn to camera] If your windows look like what this house used to look like — give us a call. Quality Contracting — (705) 980-0895."

Video Script 5 — "The Honest Price Talk" (45 seconds)

Platform: Facebook primarily. Format: Reg at desk or kitchen table — conversational.
[Reg, casual, direct to camera] "I want to talk about price for a second. People call around for window quotes and they get a huge range. One company says eight thousand. Another says twelve. Another says forty. Why such a big difference? A few reasons. The product is different. The warranty is different. Who does the installation is different. We're not the cheapest quote you'll get in Northern Ontario. I'll tell you that upfront. What we are is honest. Canadian-made windows. Our own crew on every install. Me personally on every estimate and every final walkthrough. Dual warranty — product and workmanship. I've seen what happens when people take the cheap quote. I've had homeowners call me to fix what the cheap quote did. It ends up costing more. If you want to compare — call me. I'll walk through the differences line by line with you. No sales pressure. Just information. (705) 980-0895."
5

Content Production Guide — What Reg Needs to Do

Photo Priority List — Shoot These First

  • 1Before/after exterior shots of any past jobs (siding, windows, doors) — this is the highest-value content
  • 2Reg on a job site — measuring, inspecting, walking with a homeowner. Candid preferred.
  • 3Crew working on an install — professional, clean, safe
  • 4Close-up of a newly installed window from inside — clean trim, tight fit
  • 5Close-up of weatherstripping, seals, flashing — shows craftsmanship
  • 6Reg doing the final walkthrough with a homeowner
  • 7Common problem photos — foggy window, cracked caulking, draft blocker towel at door, old siding
  • 8Reg speaking to camera (for video) — just his kitchen or office is fine

Weekly Posting Workflow

  • MonReview the 3 posts for the week ahead. Confirm photos are available. Schedule or queue in Meta Business Suite + GBP.
  • DailyPost 3 pieces (one per platform). Use the calendar as your guide.
  • Tue/ThuCheck comments and respond same day — especially on conversion posts. Every comment = opportunity.
  • WeeklyReview what performed. Double down on what got comments or shares.
  • MonthlyRefresh 3-5 posts with new photos from recent jobs. Before/afters never get old.
  • OngoingWhen a job finishes, take 3 photos before the crew packs up. This is your future content library.

Recurring Post Templates

Once a format works, repeat it. These templates can be reused monthly:

  • Customer Story — "A homeowner in [city] called us..." format. New story each time.
  • Did You Know? — Stat + brief explanation + soft CTA
  • FAQ Answer — One question, Reg's direct answer
  • Before/After — Before photo, day gap, after photo with results
  • Tip of the Week — Home maintenance tip, no hard sell

What NOT to Post

  • Generic stock photos that don't look like Northern Ontario
  • Long paragraphs with no line breaks
  • Posts that are just "We sell windows! Call us!"
  • Anything that sounds like a used car lot
  • Competitor name-drops (even negative ones)
  • Guaranteed savings numbers you can't back up
  • Multiple CTAs in one post — pick one

Boost Budget Recommendations

With a $5/day Facebook ad budget, prioritize these for boosting:

  • Financing posts — Always high performers
  • Pricing FAQ — "How much do windows cost?" — high intent
  • Customer stories — Emotional, shareable
  • Tariff urgency — Time-sensitive converts well
  • Before/after photos — Best visual content
  • Target: homeowners 40–68, North Bay + Sudbury + 50km radius, homeowner interest

Hashtag Strategy by Platform

Facebook

Use 1-3 hashtags max. Facebook users don't browse hashtags. Keep focus on the copy. Only use if the post is about a local topic (#NorthBayON).

Instagram — Always Use 6-10

#NorthBayON #NorthernOntario #SudburyON #WindowReplacement #VinylSiding #DoorReplacement #NorthernOntarioLife #HomeImprovement #QualityContracting #LocalContractor

GBP

No hashtags on GBP posts — not supported. Focus on natural keyword language: "North Bay window contractor," "Sudbury siding installation," etc.

6

Performance Metrics — What to Track

For a local contractor page starting from zero (or near zero), these are realistic 30-day benchmarks. Measure at day 30, then set new targets.

3-8%
Facebook Engagement Rate
Target for a local contractor page. National brand average is 0.5-1%. Local = much higher.
5-15
Inbound Calls/Month from Social
Ask every caller "How did you hear about us?" Track this manually at first.
2-4
GBP Calls/Week
Google Business Profile should drive calls. Check GBP Insights weekly.
+20%
Facebook Page Followers/Month
Consistent posting builds audience. Share posts to North Bay / Sudbury community groups to accelerate.
10-30%
Instagram Reach Growth/Month
Before/after photos and Reels drive the most reach growth. Track via Instagram Insights.
3-5x
Facebook Ad ROAS
At $5/day ($150/month), one booked job covers the ad budget 10x. Track leads from boosted posts specifically.

Monthly Review Checklist

  • ✓Which 3 posts got the most reach? What made them work?
  • ✓Which posts got comments or DMs? Follow up with every commenter.
  • ✓How many calls mentioned social media? Track by asking every caller.
  • ✓GBP insights: calls, website clicks, direction requests. Growing?
  • ✓Instagram: which posts were saved or shared? More of those.
  • ✓Which boosted posts drove actual calls or inquiries?
  • ✓Do you have enough photos for next month? Plan a shoot if not.

The Big Picture

Social media for a local contractor is a trust factory, not a vending machine.

One post won't get Reg a customer. But 90 posts over 30 days — consistently showing up, sharing expertise, being human — builds the kind of reputation where homeowners say "I've been seeing this guy's posts for a while. He seems like a straight shooter. Let me call him."

That's the goal. Not viral. Trusted.

After 30 days: review what worked, refresh the content with new photos and stories, and repeat the best performers. The calendar becomes a template that gets better every cycle.